It\u2019s getting harder\u2014but not impossible\u2014to tell what\u2019s real and what\u2019s fake.<\/p>\n\n\n\n
You\u2019re scrolling through your Facebook, Instagram, or TikTok feed when a strikingly handsome food influencer catches your eye. He\u2019s in the kitchen mixing ingredients, explaining the nutritional benefits of each, and making a delicious-looking, healthy recipe you definitely want to try.<\/p>\n\n\n\n
The only problem is, he\u2019s not real. And neither is that recipe.<\/p>\n\n\n\n
A loved one recently sent me a Facebook Reel from an account called Nico Reeves Health. The page has 17,000 Facebook followers. The person who sent it to me thought the recipe looked \u201cYum.\u201d But to me, it felt \u201coff.\u201d<\/p>\n\n\n\n
The guy was too beautiful. The finished recipe looked too perfect. I checked out a few other videos on the Facebook account, and it quickly became clear that the entire account was AI-generated.<\/p>\n\n\n\n
I found an Instagram account with the same name that has only eight followers and a few videos. On Instagram, the account profile is clearly labeled as AI-generated. On the Facebook page, it is not. The Facebook video I was sent has over 865,000 views\u2014quite a revenue generator for the account. But it\u2019s fake, fake, fake.<\/p>\n\n\n\n
Many of these videos have an \u201cAI content\u201d label, but most people won\u2019t assume that means the entire account is AI-generated.<\/p>\n\n\n\n
In the early days of AI content, it was pretty easy to spot when an image or video was fake. People in them had extra fingers and limbs, faces didn\u2019t look real, and so on. Now, AI-generated people may look slightly too perfect, but even that\u2019s changing. It\u2019s getting harder and harder to tell whether a person in a video is real, and it\u2019s only going to get more difficult.<\/p>\n\n\n\n
Some people insist they can tell when a person is AI-generated by their eyes. That may be true most of the time, but AI-generated people are becoming more realistic every day. There\u2019s still a slightly uncanny quality to AI-generated people, something that\u2019s hard to pinpoint but just feels \u201coff,\u201d but how much longer will that be the case?<\/p>\n\n\n\n
Another AI-generated health account, Marlon Cade Health on TikTok, is quite convincing at first blush. Check this out:<\/p>\n\n\n\n
The TikTok profile says Cade is a \u201cRetired NFL Nutritionist\u201d who shares \u201cSimple habits. Real food. Better living.\u201d The page has over 200,000 followers. The profile doesn\u2019t mention AI use, but individual videos include a note that says \u201cCreator labeled as AI-generated.\u201d Still, many people in the comments can\u2019t tell that the guy himself isn\u2019t a real human.<\/p>\n\n\n\n
At this point, it\u2019s not the \u201cpeople\u201d in these videos, but everything else that provides the clearest AI \u201ctells.\u201d Here\u2019s what to look for:<\/p>\n\n\n\n
When we look past the person and focus on the background in these videos, especially across multiple clips, it becomes much clearer that they are AI-generated.<\/p>\n\n\n\n
Every Nico Reeves video has an American flag in the background, but in a couple of videos, there are two U.S. flags, one right on top of the other. That alone is weird. But if you look at the bottom flag, the number of stars is wrong. In the first video in this article, the flag behind the speaker only has 11 stripes instead of 13, like a real flag. AI struggles to consistently get the flag right.<\/p>\n\n\n\n
Another big tell is the kitchen itself. In some videos, the cabinets are green; in some, they\u2019re white; in some, they\u2019re oak. Countertops change, too.<\/p>\n\n\n\n
In the Marlon Cade videos, small inconsistencies in his tattoos, both within and between videos, are a dead giveaway. The details in his intricate right arm sleeve change, and some small tattoos on his left arm or chest appear and disappear at different times. You wouldn\u2019t notice it unless you looked for it. (And judging by many commenters, they\u2019re too busy gazing at his beautiful eyes to notice much else.)<\/p>\n\n\n\n
Looking around throughout each video and comparing details across them is key to spotting an entirely AI account.<\/p>\n\n\n\n
Another big giveaway with these accounts, once you watch enough videos, is how unrealistic many of the recipes and other food tips are. Some are perfectly fine, but others don\u2019t really make sense, and the finished product definitely would not come out the way they show.<\/p>\n\n\n\n
Of course, there\u2019s a lot of conflicting health and nutrition information out there anyway, but when an account is entirely AI-generated, where is the accountability?<\/p>\n\n\n\n
These accounts claim to be sharing how food affects health, immunity, longevity, and more, but in reality, they\u2019re money-making machines. Not only do they generate revenue with video views (the Marlon Cade Health account has many videos with hundreds of thousands and even millions of views), but they also direct-message commenters who respond with the prompt word (such as \u201cyes\u201d or \u201crecipe\u201d) to get them into a sales funnel for books, subscriptions, and more.<\/p>\n\n\n\n
It\u2019s one thing for an actual nutritionist to create real videos to sell a real product. It\u2019s entirely another for who-knows-who with who-knows-what credentials to create an AI-generated account to sell a product that is most likely also AI-generated. Sure, it\u2019s grifty, but it could also be unsafe.<\/p>\n\n\n\n
I don\u2019t love giving these accounts more views by sharing them, but we\u2019ll be seeing more and more as AI gets more convincing. It\u2019s good to know what to watch for in the meantime, and to share this information with our loved ones so they don\u2019t find themselves duped.<\/p>\n","protected":false},"excerpt":{"rendered":"
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